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For independent estate agency owners

Win more instructions from the valuation enquiries you already get

No more voicemails at 7pm. No more valuation leads going cold by morning. We answer every enquiry in under 60 seconds, book the valuation into your diary and follow up until the vendor instructs. Done for you, inside the CRM you already use.

Free. No contract. We test your branch overnight and show you exactly where enquiries go cold.

What the industry data says

94.1%
of calls to agencies between 6pm and 9pm went unanswered, in one study of 3,047 numbers.Source: InStep AI
85.7%
of sales are made by the first agent instructed.Source: TwentyEA
27–43%
of enquiries arrive outside office hours.Sources: InStep AI, LightWork AI

Your next instruction rings at 7:14pm. Who answers?

The old way: spend more on Rightmove, buy more leads, and call back in the morning. By then the vendor has booked the agent who answered.

We fix what happens after the enquiry arrives: an instant response, a booked valuation, a same-day proposal and 12 months of follow-up. You win more of the leads you’re already paying for.

What your audit shows you

A clear, honest picture of where enquiries go cold

Within 48 hours, with your consent, we make one after-hours call, two competitor calls and one form enquiry. Then we walk you through the results on a 30-minute call.

  • Red, amber or green for every stage
  • A timeline of exactly what happened
  • How you compare with two local competitors
  • An estimate of the fees at stake

Ariel Oyinlade, Founder

I’ve spent my career designing CRM and automation systems for UK businesses. I built Instructwell after seeing how many valuation enquiries good agencies lose simply because nobody answers in time.

Branch audit scorecard

Sample · Anonymised · Illustrative
After-hours call
Rang 7:14pm · voicemail, no callback until 9:42am
Red
Web enquiry form
Auto-reply only · personal reply after 14 hrs
Amber
Valuation offered
No slot offered on first contact
Red
Follow-up
One follow-up email within 3 days
Amber

Timeline of what happened

  1. 19:14Test call → voicemail
  2. 19:21Form enquiry sent
  3. 09:42First human callback (next day)

Competitor comparison

Your branch: 14 hrs 28 min

Competitor A: 3 min · Competitor B: 2 hrs 10 min

Estimated lost fees

£X,XXX a year

Illustrative example only. Your figure is calculated from your own audit.

How it works

Three steps. About 48 hours.

  1. Book a call in 2 minutes

    Pick a time for your 30-minute results call. We only ask for your agency name and number of branches.

  2. We test your branch overnight

    With your consent: one after-hours call, two competitor calls and one form enquiry. We never book a real valuation slot.

  3. See your results on a 30-minute call

    We take you through your scorecard. If it's not a fit, you keep the report.

Our guarantee

“If we don’t respond to 95% of your enquiries within 60 seconds, you don’t pay that month.”

Conversion guarantee · placeholder

Insert the conversion guarantee here, worded exactly as in the client contract.

Full terms are set out in your client agreement.

Questions

Before you book

Is the audit really free?

Yes. It's free, with no obligation and no contract.

Will my team know?

Only you. We use a test enquiry and never book a real valuation slot.

Do I have to change CRM?

No. It works with Alto, Reapit, Street, Jupix and others.

Will AI put vendors off?

It answers and books, then hands over to your team. Callers can be told it's an assistant.

What happens on the call?

We show you your results. If it's not a fit, you keep the report.

Book your call

Book your free branch audit

It takes under a minute. We already have your details from your enquiry, so we only ask two quick questions.

  • Free, no obligation and no contract
  • You get a confirmation email with a calendar invite
  • Reschedule or cancel any time from the link in your email

Results calls are 30 minutes and start from tomorrow, so your overnight audit can run first. Times are shown in UK time.

We use your details to arrange this call and send reminders about it. See our privacy policy.